Registered name: White Tiny Fox Limited

We are the controller of your personal data. For more information on controllers and their responsibilities please see Key data protection terms you need to know.

This privacy notice tells you what to expect us to do with your personal information.

• Contact details

• What information we collect, use, and why

• Lawful bases and data protection rights

• Where we get personal information from

• How long we keep information

• Who we share information with

• Sharing information outside the UK

• How to complain

Contact details

Email: gdpr@whitetinyfox.com

Primary Data Controller: Jordan Pirrie

Secondary Data Controller: Joseph Wilmot

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details

• Addresses

• Date of birth

• Purchase or account history

• Payment details (including card or bank information for transfers and direct debits)

• Account information

• Website user information (including user journeys and cookie tracking)

• Photographs or video recordings

• Call recordings

• Records of meetings and decisions

• Identification documents

• Information relating to compliments or complaints

• Trade secrets

• Confidential business information

We collect or use the following information for service updates or marketing purposes:

• Names and contact details

• Addresses

• Marketing preferences

• Location data

• Recorded images, such as photos or videos

• Purchase or viewing history

• IP addresses

• Website and app user journey information

• Information relating to sponsorship

• Records of consent, where appropriate

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.

• Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.

• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.

• Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.

• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Where we get personal information from

• Directly from you

• Schools, colleges, universities or other education organisations

• Councils and other public sector organisations

• Publicly available sources

• Market research organisations

• Providers of marketing lists and other personal information

• Suppliers and service providers

How long we keep information

We retain your personal information in perpetuity, unless you reach out to us and request that we destroy your data. We do this due to our ongoing and repeat work with many of our clients.

In accordance with our Terms of Service, we reserve the right to permanently retain any visual media (photos, videos, audio, animations, etc) produced by White Tiny Fox Limited or any of our sub-brands (including, but not limited to, Millers Planet, and Joseph Wilmot). As White Tiny Fox Limited (or any of our sub-brands) are the legal copyright holders of that material, we reserve the right to backup, store, or destroy this data at our discretion.

Who we share information with

Data processors

Google UK Limited

This data processor does the following activities for us: \'Google UK Limited\' is one of our cloud storage providers where we store visual media and documents containing personal data of our clients.

Apple (UK) Limited

This data processor does the following activities for us: \'Apple (UK) Limited\' is one of our cloud storage providers where we store visual media and documents containing personal data of our clients.

Others we share personal information with

• Professional or legal advisors

• Relevant regulatory authorities

• Professional consultants

• Organisations we’re legally obliged to share personal information with

• Publicly on our website, social media or other marketing and information media

• Suppliers and service providers

Sharing information outside the UK

Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.

Organisation name: Google Inc.

Category of recipient: Cloud data storage provider

Country the personal information is sent to: United States & Europe

How the transfer complies with UK data protection law: The country or sector has a UK data bridge (also known as Adequacy Regulations)

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated

Friday 11th April 2025